Ben & Jerry’s Goes Global With New Flavor
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Word up, Ice Cream Lovers! I’m a little late in announcing this, but I just got wind of Ben & Jerry’s new flavor: Fair Trade Chocolate Macademia Nut.
This new flavor was launched in Feb 2009 and is described as “a delicate mix of Fairtrade chocolate and vanilla ice cream, with a dairyingly delicious heap of chunky chocolate covered Macadamia nuts.”And just so you don’t feel like you’re the only one who is “nuts” about ice cream, check out what Geoff Wannacot carved out of macadamias!!
Geoff Wannacot, from Dorchester Dorset, an expert in miniature carving, has carved a Ben and a Jerry, a tub, an ice cream cone and a cow with the Macadamia Nuts in celebrating of Ben & Jerry’s new Fair Trade Chocolate Macadamia flavor! Geoff spent a total of 38 hours creating all five sculptures in celebration of the new flavor which are just half an inch high, the Ben and Jerry’s heads were the most complex and each took around 10 hours for Geoff to carve.
It’s pretty awesome that Ben & Jerry’s decided to not only launch this in the UK, but also worldwide all at the same time! So whether you’re in the UK or the good ole USA, you should definitely head to your favorite Ben & Jerry’s supplier and seek out this yummy new flavor!
{31 Mar 2009}





My Phillies are taking a beating to the Braves on tv, 4-0, surfing and I found your site. Excellent BTW. I think a trip to the store to get this particular delight just might cheer me up.
Ice cream is great for that!
Hi,
I’m working with Ben & Jerry’s. Thought you’d be interested to hear that today they launched a global flavour competition on their website. It’s called DO THE WORLD A FLAVOUR and can be entered at http://www.benjerry.co.uk/dtwaf/
The maker of the winning flavours get whisked away to the Dominican Republic to meet the ice cream’s dairy Godfathers, Ben & Jerry and meet the other finalists from around the world. The final winner will then see their flavour made and sold globally in 2010.
To accompany the competition and offer a little inspiration, there is a web series following Arnold and Peter, Ben & Jerry’s real life flavour gurus as they travel around the world trying different foods and creating new flavours. This week they’re in Paris and there’ll be a new episode released each week:
http://www.youtube.com/watch?v=r5kbEMhxhMk
I wanted to let you know about the new Ben & Jerry’s Do The World A Flavour campaign I am currently working on. Ben & Jerry’s is offering you the chance to make the world a better place by concocting their next global flavour.
Ben & Jerry’s has sent two of their flavour guru’s on a whistle-stop world tour to see what the world thinks the new flavour should be?
The penultimate and final short films for the Istanbul and Vermont parts of the tour are now available to view
Check out the hilarious Scoop Istanbul/Vermont videos here:
http://www.youtube.com/watch?v=ZUdzyNUINTE
http://www.youtube.com/watch?v=j737bpe5kPI
I tried this ice cream and its the best flavor I have ever tasted! Excellent blog.