Irvine Robbins died Monday at his home in Rancho Mirage, Calif. Daughter Marsha Veit says he had been in ill for some time.

Generations of kids trooped to Baskin-Robbins stores to buy ice cream flavors like Pralines ‘n Cream, Daiquiri Ice and Pink Bubblegum.

Robbins opened his first ice cream store in Glendale, Calif., in December 1945, following his discharge from the Army.

Robbins offered 21 flavors at that store. His brother-in-law, the late Burton Baskin, opened his own ice cream store in neighboring Pasadena a year later. The two eventually joined forces.
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‘We sell fun, not just ice cream’

Robbins vision for Baskin Robbins is exactly what we here at All Things Ice Cream are striving for with the Play & Freeze. You’re not just making ice cream with the innovative ice cream ball, you’re having fun. And if you’re into the 31-flavor craze that Robbins created, why not expand it by making your very own flavors? The Play & Freeze is only limited by your imagination!